About Crossroads Forest Company

What we do

We’re catalyzing the first national, fully integrated, circular wood economy by

  • Diverting urban tree debris from urban landfills to our regional mills

  • Produce premium lumber, compost, and biochar for national/local markets

  • Plant tomorrow’s trees across the Mississippi River Basin.

Designed for impacT

  • Utilize the Mississippi River as a low-cost, low-carbon logistics backbone

  • Create hundreds of manufacturing jobs

  • Mitigate urban heat island effect and sequester carbon across the Basin

Meet THE team

Eric Letsinger, Founder

Eric is the founder and CEO of Quantified Ventures Holdings which designs, capitalizes, launches, and scales high-impact ventures including Quantified Ventures LLC, QV Health, Bosland Growth, Dorvie, Soil and Water Outcomes Fund, ReHealth Collaborative, and Crossroads Forest Company. Each venture delivers and reports on measurable health, social, and environmental impact. Eric was the Founder and CEO of Quantified Ventures LLC from 2014-23 and now serves as the CEO of Quantified Ventures Holdings. Eric is a tri-sector executive, bringing 30+ years of leadership experience in government, nonprofit, and private sector organizations operating in healthcare, environment, education, and housing. He has led transformative, public-private initiatives to drive impact in complex, cross-sector business environments including IBM, Baltimore Public Schools, Baltimore Housing Department, Cyveillance Software, PWC, and Samaritan Inns Homeless Services.  He is currently an Adjunct Professor at both Northwestern Kellogg’s School of Management and Georgetown McDonough’s School of Business where he teaches “Impact Investing and Sustainable Finance” to MBA students.  

Aaron Bielenberg, Founder

Aaron brings over 20 years of elite infrastructure investment and advisory expertise to the team. Aaron has a proven track record of driving value across massive, complex portfolios. His career is defined by leadership roles at McKinsey & Company (Partner) and BCG (Managing Director), as well as his tenure as Head of Portfolio Management at Generate Capital, where he oversaw performance for a $7B sustainable infrastructure portfolio. Beyond private equity, Aaron is a recognized specialist in sovereign debt and large-scale revitalization. He has advised organizations such as the UN, World Bank, and EBRD, and was notably appointed as Revitalization Coordinator for Puerto Rico to lead critical infrastructure programs. Aaron holds a JD from Columbia Law School, a BA from Brown University, and is a former Fulbright Scholar.

Jeffrey CarrolL, Founder and CEO

Jeff builds scalable infrastructure where others see waste. With a background in construction and business, he has consistently turned overlooked material streams into revenue-generating supply chains. In Baltimore, he founded and scaled a deconstruction and material reuse enterprise to $5M in annual revenue, generating 200+ hires and reclaiming 1M board feet of lumber and 1.5M bricks from 650 row houses. That success demonstrated a repeatable model that led him to create and lead Urban Wood Economy, Inc. As CEO, he develops wood upcycling campuses that aggregate tree debris and processes them into high-value products such as lumber, biochar, and compost. Each campus is designed to divert thousands of tons of wood from landfills, capture material and impactful of carbon, and create hundreds of durable jobs while generating recurring revenue from a predictable feedstock stream. Jeff earned his MBA from Johns Hopkins Carey Business School, Master of Divinity from Capital Seminary, BA in Education from Trinity College.